
The San Francisco 49ers have always drawn large crowds to their games. So large, in fact, that by 2007 their retail store had become overburdened by long lines, causing many fans to forego buying merchandise. As sales plummeted, the team decided to construct an overflow retail area at another location, but given that the team is planning to move in a few years, they did not want to overly invest in the project. As the figures for conventional construction came in at 300-400 dollars a square foot, they realized they would have to think out of the box to solve their problems. This is where Sprung Instant Structures came in.
Sprung Instant Structures was able to provide an attractive and cost efficient solution to the team' s problems, by providing a 30' x 70' structure to handle the overflow of fans at only a sixth of the cost! In addition, as each Sprung Structure is fully relocatable, the 49ers new retail store can join them at their new location.
Now, with the Sprung retail store in full swing and sales booming, the team can once again focus on what really matters: playing the game!
Competitive Advantage |
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